Tuesday, October 13th, 1:00-2:30pm
Webinar: Old School Marketing, New School Results
Presenter: Pieter Bickford, Marketing Executive, HighRock Studios
The marketing and advertising industry is constantly evolving, but some strategies and tactics are timeless if applied correctly. Join the marketing experts at HighRock to explore some “old school” marketing principles that have proven to be effective regardless of how new trends and technologies develop.
Wednesday, October 14th, 10:00 a.m. – 12:00 p.m.
Webinar: Website Must Haves!
Presenter: Dennis Ottey, Dott Digital Marketing
Learn the top 10 things to ask your next web developer or designer in addition to learning many “website must-haves”. Statistics will be provided to document the importance of the items presented. The take away will be to help you know what to ask to ensure your new or redesigned website comes out of the box, ready to go to work for you!
Wednesday, October 14th, 1:00-2:30 p.m.
Webinar: Profitable Pricing-How Do I Price My Goods or Services?
Presenter: Ali Paskun, ABIL Solutions LLC
Of all the difficulties small business owners and freelance service providers face, one of the most pressing and difficult to overcome is price. What do you charge for your products or services? This is not an easy question to answer, but in this presentation, you’ll learn various methods to help you not only pick a price, but pick the right one!
Thursday, October 15th, 10-11:30 a.m.
Webinar: Risks & Rewards Of Going Into Business With Someone
Presenter: Matt Johnston, Esquire
Going into business with someone can be amazing. But going into business with someone without lots of forethought and planning can be a disaster. This session will be about the discussion you should have before opening a business with a partner so that you can find the good and avoid the mire.
Thursday, October 15th, 1-2:00 p.m.
Webinar: Getting Back To Basics-A Resource Toolkit From The Department of Labor
Presenter: Janice Walker-Emeogo, Small Business State Outreach Director Office of Small Business Regulatory Assistance at the Department of Labor
This session will provide information to employers, economic development and workforce partners who have employees transitioning back to work after being closed due to COVID-19.
Wednesday, October 28th, 1-2:30 p.m.
Webinar: Scary Close…Finding Your Target Market!
Presenter: Melody Belotte, Marketing Expert
Regardless of how amazing your business, product or service is – you may not be getting the sales or connections you want simply because you’re not reaching the right audience. Technology now allows us to get “scary close” to customers through advanced targeting and tracking, but we must learn to use these tools effectively and responsibly. Join the marketing expert, Melody Belotte, for a crash course on how to identify, narrow and reach your target market.